WORKSHOP
we learnt Figma and i use it to make these poster
I finished my PDF deck work this week and begin to work on my A4 printed book when i began this work i find there is a lot i have to change the horizontal version into the vertical version. For exemple i have to change the distance of the pictures
RESEARCH
Paul Rand was a well-known figure in the design world who transformed post-World War II America through new ways of designing advertising, brand ideas and designs. His designs moved copy from the primary position of design to a parallel position, allowing more interaction between form and function by simplifying the weight of text. Paul Rand has long been known for his minimalist modernism, but he has always seen simplicity as not the end purpose of design, but the by-product of a good idea.
(Picture 1, Paul Rand’s work)
(Picture 2, Paul Rand’s work)
(Picture 3: Paul Rand’s work, Coronet Brandy magazine advertisement, 1946)
(Picture 4: Paul Rand’s work, cover for Jazzways magazine)
Alan Fletcher is regarded as the “father” of British graphic design. In addition to his inspirational design works, Alan Fletcher has changed the way people think about design. Based on his design works, his expressive writing, bold colors and strong visual language transform people’s perception on graphic design from a traditional dispensable and decorative role into a key element of commerce.
(Picture 5, Alan Fletcher work, Limited edition print: Daydreams Personal 1996)
(Picture 6, Alan Fletcher work, Limited edition print: Kama Sutra Personal 1996)
(Picture 7, Alan Fletcher work, Collage: Anonymous Personal 1999)
(Picture 8, Alan Fletcher work, Collage: &drew)
Annotated Bibliography
Picture 1, Rand, P., 2019, Paul Rand, everything is design!, image, Grapheine,
viewed 25 Oct, 2021，
Picture 2, Rand, P., 2019, Paul Rand, everything is design!, image, Grapheine,
viewed 25 Oct, 2021，
Picture 3: Vanhemert. K., 2015, Paul Rand, the Visionary Who Showed Us That Design Matters, image, Wired, viewed 25 Oct, 2021，
Picture 4: Vanhemert. K., 2015, Paul Rand, the Visionary Who Showed Us That Design Matters, image, Wired, viewed 25 Oct, 2021，
Picture 5, Fletcher. A., 1986, Daydreams, image, Alan Fletcher work and play, viewed 25 Oct, 2021，
Picture 6, Fletcher. A., 1996, Kama Sutra, image, Alan Fletcher work and play, viewed 25 Oct, 2021，
Picture 7, Fletcher. A., 1999, Anonymous, image, Alan Fletcher work and play, viewed 25 Oct, 2021，
Picture 8, Fletcher. A., 1992, Collage:& drew, image, Alan Fletcher work and play, viewed 25 Oct, 2021，